Content, Curation and Privacy Opportunities #IN Resonance
Content is Profit
Content is the raw material on which fortunes are made and conversations or stories are rich sources of content that reflect changing community needs or behaviours.
Profit and Social Media
Content created by conversations or responses to questions and answers exchanged in Social Media communities is helps corporations find customers and attract them to their products and solutions.
Content is Social and preceeds profit and the close the resonance between content and people the greater the opportunity for future intereaction, engagement and profit.
Resonance Rules Social Media Content
- Twitter content changes quickly
- Blog content changes are slower
- Content changes within corporate web sites are even slower
Constant changes in customer need demands that we measure, map and manage how content resonates to products, people and processes. It is important to understand how closely our brand or product stories are aligned to our customers or how customer needs have changed as our products move along our Supply Chain or as our projects are implemented.
Being surprised by customers who no longer seem to need our products or projects when they are delivered is not fun.
SpeedSynch technology helps us measure, map and manage the resonance between products and customers in order to align multiple customer behaviours to the appropriate content and products that fit current needs.
Curate, Control and Privacy
Content curation is a popular topic and a label used to described a number of activities including the success of Oprah Winfrey who is seen a a 'curator' of content in here business enterprises that include the new OWN joint venture with The Discovery Chanel. Curantion is a command and control concept unlike Resonance which allows people to make their own choices according to what they need at any time--freedom of choice and anonymity is the underlying principle of SpeedSynch Resonance.
Mobile Content, Privacy and Profit
Mobile telephones are the most popular way to access content globally and in Japan more people access the internet via mobile phone that any other way. The massive movement away from desktop browsers has motivated great investments in the mobile space around content and access with Japan leading the way.
Content delivery in the Americas has included the acquisition of customer information, sometimes in ways that appear to infringe on Privacy laws as was the case with Facebook where the Canadian Privacy Commissioner forced changes to Facebook practices.
Resonance allows offers an intersting choice where content providers may allow content consumers increased privacy as they create and access content.
Profit Opportunities in Mobile Content Resonance
We believe that Resonance offers a great opportunity to align people, content and products in countries with strict privacy laws privacy is closely related to trust, content creation and access especially now as Social Media has eclipsed Search and SEO platforms as a space where people look to define answers or refine questions as they go about their day.
Cheers,
